Sunday, January 31, 2010

Writing Opportunity: Kids Vermont

By Kerrie McLoughlin

Kids Vermont is published 10 times per year and is another RPM (regional parenting magazine) I can vouch for as far as good communication, quick pay, tearsheet included, etc. They publish good information pertaining to pregnancy on up to caring for babies, toddlers and teens.

"We prefer e-mail (info@kidsvt.com), but accept all submissions. We prefer the text to be in the body of the e-mail, rather than as an attached file. If you do attach the file, please do so as a word document. Articles should be anywhere from 500-1500 words. We do not have another 'Parenting Publication' but there is the daily paper - The Burlington Free Press and many town papers. We ask that you do not sell the same piece to any other Vermont paper or magazine. You can submit it, obviously, but our feeling is - first one to print or buy it - gets it. Also, if another area paper has already published it please do not submit it to Kids VT. Obviously a well written local piece is preferred. The author can talk to parents and s/he knows the great 'kid-friendly' shops, great places to have a party, etc. We also love to get good freelance material.

Payment depends on the article. If it’s going to be a great resource for parents and Kids VT can add an advertising section to it, it’s worth more. If it’s a humor or filler article, then it’s worth less ($20). We pay writers approximately 30 days after we publish the article."
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Saturday, January 30, 2010

How to Develop Marketable Writing Skills in Your Current Job

By Pam Houghton

If you are a writer who would like to apply your creative talent to your current, non-writing 9-to-5 job, here are some ways to break out of the spreadsheet-saving box and get your employer to notice other talents. In the process, you'll develop skills and accomplishments that will make the transition to freelance or another type of writing career easier (if that's your goal), and enhance your current career with a broader range of skills.

Volunteer for activities that utilize your writing talent

One simple way is to volunteer as note-taker for business meetings. Note-taking gives you the opportunity to write down all the ideas and comments presented in the meeting, and put them together in a cohesive way when the meeting's over. The skill that went into distilling information down to the finer points and turning ideas and comments into easy-to-read notes won't go unnoticed.

Sign up for committees that showcase your creative strength


Committees usually have an agenda that involves the gathering and dissemination of information at a public level, i.e., to other employees at your location or divisions within the company. Getting this information out may require a number of communication vehicles such as PowerPoint presentations, speeches and scripts, or e-mail updates to committee members or employees. These are great opportunities for someone with a natural talent for writing. You'll broaden your skills and have some real writing accomplishments for your resume.

If you've had something published, share it with your boss or manager

They'll see that you are more than just an administrator of projects or guardian of spreadsheets. If a project comes up that requires someone with a flexible, creative mind who knows how to communicate, you may be the first person they think of.

Use performance reviews to express interest in developing other skills

This is a great time to talk about future goals and career development. Explain that you like what you do (as long as you do!), that you'll continue to do good work, but you're ready to develop other skills such as writing and communication. Present concrete examples of how you could be developed in this area. Is there some ongoing project that could benefit from a person with communication skill and writing talent? If so, volunteer your services!

If there are any creative folks at work, get to know them

Eat in the cafeteria together or go out to lunch; ask how they chose their creative fields. What do they like about their jobs? Do you see yourself assisting in any way? These discussions may give you a pathway to moving into areas that are more fulfilling to you personally, and help you acquire the kind of experience you'll need to develop additional creative skills.
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Friday, January 29, 2010

Website Tips to Rock Your Visitors' Worlds

By Rebecca Sebek

As a person with a graphic design background, I cringe at the website designs on the internet, especially the free templates that are available. Hello! There's something called "white space" which means you don't pack type and photos into a tiny space without any breathing room! Use these website tips to attract visitors and keep them coming back for more.

Website Tips

Choose your color scheme wisely. There's nothing worse than visiting a website that "screams" at you. The colors can have you running for cover. Did you know that the color red usually invokes anger? You would think it would give you warm and fuzzy feelings of love, but it's the opposite. A blue color scheme give the impression of professionalism and trust. It's all psychological. You may love Chartreuse, but it may not work for your website. It may scare visitors away from it. Choose warm and inviting colors that are easy on the eyes.

Another website tip is to make sure you have adequate line spacing on your website. There's nothing worse when you visit a website and the line spacing is very close together. It's very difficult to decipher one line from the next --all the lines blue together. Use at least a 1.5 line height to ensure the lines are separate.

An important website tip is to make sure the text is readable. Many websites use tiny text that some visitors may not be able to read. On the flip side, you want to stay away from large type. A 12-point type is fine. You can use either a sans-serif (Arial, Tahoma, or Verdana) or serif font (Times New Roman). It's all right to incorporate a "funky font" use for a logo) (Highland Gothic, Droid, Zag) as long as you don't have it throughout your website.

Incorporate media such as videos and podcasts into your website. Most people shy away from this website tip. People love free, valuable information! If you record a podcast, provide a transcript of it for your visitors. You can pay a transcriber or freelance writer to transcribe your podcast or transcribe it yourself.

The most important website tip is to update your website regularly. The goal is to keep people coming back. Some websites sit on the internet without any activity on them for months or years. If you're serious about having an internet presence, make sure the content on your website is current.

Rock your visitors' world with these website tips! For those of you who have graphic design experience like me, you know how a website could look. Alas, if I only had a web design education or the time to study, I could have a second profession as a web designer!
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Thursday, January 28, 2010

How I Got Paid $300 a Blog

By Carol Tice

Many readers of my Make a Living Writing blog have heard me mention in passing that I had a big assignment at the end of last year that paid $300 per blog. I got a few requests for more information on how I ended up making so much for blogging, when so many gigs in this niche pay $10-$20 a post.

So here's the story:

I was contacted by an editor I hadn't worked with before. They got my name from another editor who'd worked on a different part of this large financial-service firm's Web site. Rates for writing articles for my editor had varied widely, so I didn't know quite what to expect on rates.

This new editor explained they had a huge, rush project -- 144 blog entries in all at 400 words each -- that they needed done in six weeks flat. The major corporate sponsor who'd paid to create this content wanted it all ready to upload in January 2010. It was explained to me that it was a bit of a hybrid format -- a 'reported' blog that would need an interview for each post.

So based on that brief introduction, these were the key factors I was thinking about as we talked rates:

1) Rush projects should pay more.
2) Needs reporting, so want people with reporting experience, not anyone can do it.
3) All financial topics, so fairly limited pool of people qualified.
4) Major corporate sponsor = deep pockets, and wants exceptionally great content.
5) Size of project is enormous, with tight deadline...editors are under pressure.
6) $300 is usually my absolute rock-bottom floor for articles that require interviewing.
7) Unusual format will likely require a little extra thought and work to pull off. (This assumption turned out to be right!)

The rate negotiation went like this:

Me: "How many of these would you like to see me handle for you?"
Them: "Um...could you do 20 of them?"
Me: "Let me take a look at my assignment calendar...I think I could do that many.
What's your budget for this project?"
Them: "We're offering $200 a blog."
Me: (after long silence) "But...it is a rush project."
Them: "Yeah, you're right...how about $250 a blog?"
Me: (Silence.)
Them: "OK, $300, and that's my final offer!"

I'd like to add that the client was very happy with what I turned in and will likely use me again in future. I've detected no negative backlash from negotiating a higher rate on this project.

This incident illustrates my philosophy on how to handle rate negotiations, an area I know intimidates some writers. My rules:

1) Make them tell you a figure. You want them to blink first.
2) Don't jump at the first figure they offer. Explore if there's wiggle room.
3) Specialized knowledge required = fewer qualified writers = should pay more.
4) Use strategic silences to give yourself thinking time, and to leave an opening for them to offer more. Humans abhor silence and will often fill it by starting to talk again. In negotiation, this keeps the pressure on them to move the negotiation forward.

Moral of the story: negotiate calmly and carefully out there...and get what you're worth!

For more tips on getting corporate clients to pay you a good rate, see my latest post on Make a Living Writing: How to Get Writing Clients To Pay You More.

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Wednesday, January 27, 2010

Writers Getting in Shape

by Kat Foust

As the cold winter draft blows in the door, most of us are reminded of how much we'd like to walk out that door and feel some warm sunshine. Months of sitting inside and working at the computer have brought a sudden bout of cabin fever on. The lack of sunshine and fresh outdoor air may have even brought on some sense of depression. When the sun comes back out and it's time to go out and play at the park without a sled, is your writer's body going to be ready?

This post was created with the winter writer in mind. Sitting at a computer all day can be very unhealthy for various parts of your body. With spring just around the corner, we all may want to get in shape, but for the writer chained to their desk or laptop, this means more than just getting tone for the beach. Use some or all of the tips below to keep your body healthy as you develop your writing skills or profession.

~Look away from the screen every now and then. Your eyes are working hard and need a break. If you were a jogger, you'd stop and give your legs a few minutes to rest now and then wouldn't you? Computer screens are notorious for doing damage to eyes that never rest from close up work. Not only is looking away from the screen every now and then good for your eyes, but it helps to remind you that there actually is more to life than the keyboard.
~Check your posture. Many of us slump over the keyboard. This leads to backaches, headaches and a general disturbance to your health. Sitting up straight is not only great for your back, but it also helps keeps the muscles around your trunk area in shape. You may even find that sitting up straight helps you to maintain focus on your work as well.
~Do exercises as you're sitting. You would be amazed at how much you can work your stomach muscles as you sit at a desk. Tuck them in for a count. The great thing about this is that we as writers can use our writing for a count. Instead of counting to ten, try releasing the muscles after you have written a paragraph.
~Take care of your wrists. Every now and then stop your typing and "roll" your hand to stretch your muscles in your wrist. It's also a good idea to keep your wrists on a pad to take some of the pressure off of them. Believe me when I say that not doing this can cause extreme pain. That pain leads to a lack of ability to work if you're a writer. Just use the wrist pad. If you don't have a wrist pad, try using a rolled up towel or design your own pad to place in front of your computer.
~Kick up those legs and clench that buttocks! Who wants a "boat butt"? No one that I've ever met, but when your butt is planted in an office chair all day long, why would it not start to shape itself around the chair? Ugh, I know. The good news is that you can work your buttocks and leg muscles without ever getting up. Simple clench the muscles as you sit, similar to the method used for the stomach muscles. Turn your chair so that you can do some leg lifts as you write and you'll find yourself working your stomach, legs and buttocks all while getting your work done!
~Stretch your back. Before you even sit down to work for the day, why not stretch your back in preparation for a long day of writing. You can do this lying on the floor or standing up. Simple focus on each vertebrae as you raise your arms slowly above your head and reach. Now, reach for your feet instead of over your head. Feel each vertebrae as you do this stretch. You might be surprised what a difference the focus makes.

I hope these tips help you out. I use them myself, when I'm on top of my game and really think about it. I can tell you without a doubt that I always feel better afterwards. Why not share some of your own tips? Just leave a comment telling us what it is you do to keep your body in shape as you write?
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Tuesday, January 26, 2010

Guest Blogger: Janel Van Beek



Conquer Your Inner Caveman: Making Your Goal Stick


In my contest entry, I wrote of that ah-ha moment as the reason people decide to make a change. Now that you’ve committed to begin writing again, work on that unfinished writing, or begin seriously promoting your work to agents…how are you going to make sure your goal sticks?


You see, we are inherently wired by our inner caveman to focus on the here and now, not the long term, the planner in you. It’s that simple.


Example: you have a new goal to run every weekday morning before work. The alarm goes off Monday and you don’t run because you’re too tired. On Tuesday, you hear the wind howling outside and skip the run because it’s too windy, the next day, your friend can’t go with you, bla, bla bla. The days blend together and still no running happens. Over a bag of Flamin’ Hot Cheetos, you blame yourself, saying things like, I didn’t try hard enough, I didn’t have the right shoes, I should have chose a different time of day for the goal… No. The reason you didn’t meet your goal is simple: your inner caveman wiring rules over all, even exciting, new goals. Without any support, your long term planner wiring didn’t stand a chance against the caveman.


You’d never know it’s that simple when you peer into American mainstream media. Lose weight now. Get organized now. Save money in 2010! It’s a billion dollar industry…why? Because we just can’t seem to follow through on many of our goals. We’re stuck in the here and now. Unless we conquer our inner caveman, we’ll keep buying and paying for whatever we think will be that silver bullet to make our goal stick.


So how can you conquer your caveman and get your brain unstuck from the here and now? A few simple actions work for most people.


Create an environment that shows you the long term goals but also gives you compelling reasons to work on them now. In other words, you need to make your goal squeak in ways that will satisfy your caveman but still lets the planner get its way. Let’s say you have an unfinished manuscript that’s been collecting dust for months, ever since (insert family or work event) happened. You know it’s a great project and you can complete it if you just (insert some effort-oriented word) harder. You set the goal to write three days next week. This is hard because you haven’t worked on your project in months, you have kids, and you work full time. Yet you have great passion for this goal. Here are two ideas on how to make it squeak:


Create a compelling reason that is immediate and personal: If I write three days this week, I can treat myself to a latte each of those three days. No writing, no latte. It’s a special treat just for you that is immediate. If you don’t meet the goal, imagine the pain of driving right past that coffee house…


Involve your kids, the squeakiest human beings that never, ever forget anything. Put a chart on the fridge "Dad’s Writing Goals," or "Mom’s Goals for the Week of…" However you design the chart, make sure it states that if you hit your goal at the end of the week, you are taking them out for ice cream. Or to that special park or whatever is quality time with them. That’s right; they get rewarded for your work. They will hound you to no end to meet your goal.


Can you just hear it…? Did you make it yet? When will you get in three days of writing? Can we just go for ice cream today? How many scoops can we have? Do you need to go write right now? Not only will they not forget, they’ll feel a part of the goal. Being included always encourages buy-in. Perhaps they may even become less likely to interrupt you when you’re working, knowing that pulling you away from writing means pulling away from ice cream.


Of course you can’t take your kids out for ice cream every week and few of us really need a latte every day...okay, well forget the latte example. You get the idea. Once you’ve begun to really dig into your goal, you will find you will no longer need prodding to get it done. You had passion for this goal, remember?


These are just a few of the tools you can use to make your goals stick instead of fade away. Get creative and use what your caveman wants to reach your long-term goals.


You’re a writer constantly promoting your creativity. Now try using some of that same mojo on yourself. You’ll be pleasantly surprised.


More about Janel Van Beek


Janel Van Beek is a change management and communications consultant and freelance writer. She works with high level leadership on the most sticky but interesting topics of the human resources world inside a financial services company.


From Frank Lloyd Wright mansions to interviews with famous oncologists, Van Beek’s freelance work has introduced her to interesting faces and places. She is currently seeking an agent for her fiction novel, My Big, Fat, Catholic Divorce and is working on the finishing touches of a nonfiction work about rising above mediocrity.


Van Beek studied Business-Marketing at the University of Wisconsin in Milwaukee. She has been a professional consultant, writer, and trainer in the insurance industry since 1990. Van Beek enjoys racing Ironmans as well as her work as a Master Coach, helping people do what seems impossible. She lives in suburban Milwaukee with her husband and three delightful children.


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Monday, January 25, 2010

Writers to Watch: Gerry Ringwald

 By Angela Atkinson

I was lucky enough to meet Gerry Ringwald through a LinkedIn group we have in common, and as soon as I got a load of his credentials, I knew I wanted to interview him for The WM Freelance Connection's Writers to Watch series.

This guy definitely fits the bill.

Gerry is a successful copywriter who has snagged high-profile accounts such as Office Max, Hilton, Toyota and Warner Brothers. He's also a playwright who has completed nearly two full manuscripts in the last year. I'll let Gerry tell you the rest himself.

The Interview

WM: How did you get started as a copywriter?

GW: I was a post-production supervisor for many years in Los Angeles and writing screenplays on the side (like everyone else in L.A.).  I just started writing copy for T.V. spots and trailers pro bono.  "Pro bono" in Los Angeles means "What?  You want to be paid?  Welcome to Hollywood." in Latin.  Eventually, I started getting paid, but it wasn't easy.  Los Angeles is really not a big advertising town.

WM: Can you tell us a little about your career?

GW: I started as a film editor's assistant in New York in 1982, working mostly on commericals.  I moved to Los Angeles in 1987 and spent the next decade as a post-production supervisor before branching into copywriting.  In pursuit of more steady ad work, I moved to Chicago in February 2008.  I've been writing screenplays since 1989.  All in all, I've been a freelancer for over 25 years.

WM: Did you always know you wanted to be a writer?

GW: No.  Honestly, I never knew really what I wanted to be when I grew up.  When I was a teenager, I thought it might be cool to be a film historian (I'm a big film buff).  Until I actually met one.  A little too buttoned down for my taste (a lot of them, anyway).  But I always did like to write.  I've been writing plays or screenplays since my early twenties.

WM: So you do other kinds of writing?

GW: Mostly, screenplays and teleplays.  But since I am now currently living in Chicago, I am starting to write plays as well.  Chicago is a big theatre town.  In the last year, I have written one play and am almost finished with my second.

WM: You’ve had a lot of big name clients. How did you manage to snag such high-profile accounts?

GW: A lot of hard work.  I hustle a lot.  I scan all the job sites daily.  Plus I am registered with most placement agencies in Chicago.

WM:  What’s the best writing or career advice you ever got?

GW: I never really got any advice.  And if I did it would've been:  "Don't be a writer.  You'll always be broke."  There is some truth to it.  There's a reason there are so many "writer" jokes out there.  But that's a discussion for another time. I think the line that has always stuck in my head is something Billy Joel used to say at end of each concert:  "Don't take shit from nobody."  In other words:  Do what you want to do and damn the torpedoes.  Full speed ahead!

WM: What’s your secret for staying organized when dealing with multiple clients?

GW: I have no secret.  I just keep very good files and keep my files very organized.  And most of the time I don't have two clients who's deadline are the same.  Usually there's breathing space inbetween.  Sometimes not.  At those rare times I just thank god there's coffee.

WM: Have you experienced rejection as a writer?

GW: Sure, I've been rejected.  Every writer I know has been rejected at one time or another.  As a screenwriter, for example, I've been rejected 95% of the time.  That's the way it is.  But if you like what you do, you keep going.

WM: How did you handle it?

GW: What can you do?  Nobody I know likes rejection.  I admire people who don't take rejection personally.  I do take some comfort in knowing that that the chances of success in the writing biz are always long odds.  Everybody thinks they can write.  And maybe they can.  But only a small percentage of writers make a good living at it.  It's like being an actor.  Most actors are waiting tables, metaphorically speaking.

WM: What advice would you offer someone who is just starting out in the freelance writing industry?

GW: Be methodical about your career.  For example, if you want to write copy for the financial and phama industries, you'll do well Chicago.  If you're going to freelance, be also aware of what the going rate for services are in all categories and only work for a rate that you feel comfortable with.

WM: How do you define success as a writer?

GW: For me, success as a writer means you can make a living doing it.  That's the bar to hit.  Financial success is important.  Creative success is important too, but less verifiable.  You might think you're great as a writer, but a prospective client might not care for you work.  "Good" is is very subjective.  If you can make a living as a writer, you're doing pretty good.

WM: Where do you see your career in fifteen years?

GW: Making lots of money and walking into a bar where everybody knows your name.  No, really.

WM: Anything else you’d like our readers to know?

GW: Keep writing. What Billy Joel said.


More About Gerry Ringwald




Gerry Ringwald is a freelance copywriter with nearly a decade of top-notch marketing and advertising experience under his belt.  He began his writing career in motion picture marketing, generating copy for dozens of trailers, T.V. and radio spots.  But five years ago, he made the conscious decision to venture away from the entertainment industry, and focus exclusively on corporate marketing, advertising and public relations assignments. 

Since March 2003, he has been employed, on a contract basis, with a wide variety of businesses, large and small, and have gained a wealth of copywriting experience, including composing catalog content (on-line and print), direct mail collateral (B-to-B, B-to-C), banner ads, e-blasts, press releases, on-line instructional courses, promotional brochures, corporate journalistic pieces, training manuals, technical journals, and radio, TV, infomercial scripts and SEO collateral (e-newsletters, e-blasts, headlines, blogs and other web promos).

Since arriving in Chicago, he has worked on freelance basis for such well-known local companies as SPSS, Enesco, Merkle and New Control, writing mostly direct mail marketing collateral.  Until recently, he worked as a writer/editor/proofreader for OfficeMax's 2010 catalog.

To answer the most commonly asked question, he left Los Angeles to be closer to his family and because he got sick of Hawaiian pizza.
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Sunday, January 24, 2010

Writing Opportunity: Pittsburgh Parent

by Kerrie McLoughlin

Pittsburgh Parent is another wonderful Regional Parenting Magazine that offers great advice and articles for new parents, as well as those who are expecting, those who are parenting toddlers, preschoolers, school-age and teens. Pittsburgh Parent is published monthly. Submissions may be sent to Patricia Poshard, Editor, at editor@pittsburghparent.com. This is a RPM I have personal experience with, and they are great to work with (let me know they want to use my piece before just running with it, pay on time, etc.)

Guidelines: The calendar is set up and assignments made each October for the following year. In addition, we accept articles (under 950 words) on spec for use when extra editorial space is generated through sales.

Review our Editorial Calendar ("Just for Advertisers" then "Monthly Advertising Focus") each year on our web site. Review the feature stories and let me know if you have an interest or if you have a query for any particular month’s advertising topics. We are always looking for teen, humor, camps, party, maternity and education stories. Feature stories must be under 950 words.

Approximate pay: We pay $50 for 600-950 words and $25 for 375-600 word stories. Payment requires a W9 form and Social Security number and will be made from our Business Office 45 days after publication.

*the above was taken from my e-book, Get Published in Regional Parenting Magazines
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Saturday, January 23, 2010

When You're Done Writing, Let Me Know

By Pam Houghton

We had a mini-discussion in my writing group about knowing when you're done writing. How do you know when you're done with your story, especially if you are working on a creative piece such as memoir, novel or essay? When you can't look at it anymore without the aid of prescription drugs?

I could fiddle with my stuff all day and never feel like it's the shiniest cube in the freezer. There are always nit-picky little things that could be fixed or changed. Even after a million edits, I ask, is that the best word? Is there a better way to say that? Is the phrase too clunky? Will the reader know what that means? Did I provide enough information? Does it flow? Is it coherent? Fun? Engaging? I look at stories I've had published in magazines and newspapers with the benefit of an editor and there are still sentences, phrases and words I wish I could change. (I'm ready for my Prozac!)

However, when I read the works of other writers, my standards are more relaxed. If I'm charmed by a piece, felt it spoke to me personally, was revealing, interesting, clever, unique, original, any or all of those things, I'm likely to be very forgiving of what faults there might be. Engage me, entertain me, and I probably won't even notice what flaws are there.

One of my favorite books is Dave Eggers' 2001 best-selling memoir A Heartbreaking Work of Staggering Genius. A rambling, stream-of-conscious and at times unfocused account of a 22-year-old Eggers forced to raise his much younger brother after their parents die of cancer, I found it riveting. Even though there are long stretches where it feels unpolished, maybe a little undone, you feel like you've entered his world. His book may not be for everybody, but he's an example of a talented writer who can get away with breaking the conventional rules of story-telling and leave you mesmerized.

So how do you know when you're done writing? What gives you a sense of finality about a piece you've written, edited and revised a bunch of times? Are you as picky when you read someone else's work?
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Friday, January 22, 2010

Watch Your Words with Online Writers Groups

By Rebecca Sebek

Joining online writers groups or writing groups in general is a great way to connect with other writers. You may have a strong desire to share your ideas, but it can bite you in the butt! What happens when you share your ideas and completed projects with the group and one person uses your idea to create a piece of work that mirrors yours? What are your rights? Protect you and your ideas at all times when you participate in online writers groups.

Unfortunately, some people who join online writers groups do not have the morals, integrity, or scruples that you do. You may not copy or plagiarize another writer but someone else will. It's important to get to know group members before you begin sharing your ideas. In fact, you may want to inquire if there's a confidentiality agreement that you must sign.

Online writers groups are supposed to be a safe haven for writers to express themselves. This is not always the case. Some people join these groups because they lack ideas or motivation to create their own ideas. They prey on good, honest people who have a sincere desire to help others and learn at the same time. They turn around and stab them in the back.

Before you join an online writers group, check out the group. Send the organizer questions such as, "...What is the professionalism and confidentiality level of people in the group? Has there ever been an issue with idea stealing? When was the group created? How do I know a member will not use my idea for their own financial gain? What are the rules of the group? How many group members have been dismissed from the group? What is the purpose of the group?" Asking these and other questions will give you a sense for the group and whether or not you want to join.

It's unfortunate that you have to sometimes play "investigative reporter" before you join online writers group, but your ideas are valuable. What gives someone else the right to blatantly copy your idea? It's disheartening, especially if you're a screenwriter, to hear someone share his screenplay with the group that sounds very, very similar to yours.

The next time you find online writers groups, test them out and ask questions. Let it be known that you are there to learn and help others, not have your ideas stolen. If you must, contact a copyright lawyer before you join a group. She can give you valuable information about how to protect yourself. You can share what you learn from the lawyer with other writers so they can protect their work as well.
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Thursday, January 21, 2010

Tips for Using the Writer's Market

by Carol Tice

One of our WM readers, Alice Knisley Matthias, wrote recently to ask if we could break down the best ways to use the Writer's Market. I'm happy to answer that one today, as I highly recommend using the Writer's Market to all the writers I mentor. It's a great time to ask because the publication is changing and offering more options than ever to help writers.

For the uninitiated, the Writer's Market has traditionally been a vast, annually published reference book of places that publish writers -- from consumer magazines to trade publications to writing contests. It's published by the folks who bring you Writer's Digest magazine. It also lists book publishers, screenplay markets, greeting-card markets and much more. My current copy is more than 1,100 pages long. When I was starting out, I made much use of this resource to find entry-level markets, and since the downturn have been back to browsing it again to identify markets in the top pay rank. No matter where you're at in your writing career, there's useful information in this guide.

Here are my tips for getting the most from the Writer's Market:

1. Get it with online support. In the fast-changing media world of the 21st Century, getting the Writer's Market as a physical book only is a mistake. Getting the Market with online support offers many advantages in using the data in this enormous volume -- and it'll be the best $40 you ever spent on your writing career.

Or if you're interested in a particular writing niche and buy one of Writer's Digest's niche guides, you can now also buy it bundled with access to WritersMarket.com. Or, if you're a virtual type, you can now subscribe to WritersMarket.com without getting the book. I see they're also offering a free 7-day trial, and you can also subscribe month-to-month now, and quit anytime. So there's lots of new flexibility in how you can access their listings.

2. Use the search engine. The prime advantage of online support is that rather than leafing endlessly through physical pages, you can use the Market's online search engines to slice and dice their data and cut right to what you're looking for. You can use their advanced search to find only consumer magazines in only a certain region, at only a certain pay level. Saves a lot of squinting time poring over the book.

3. Browse the new listings. One of my favorite ways to use WritersMarket.com is to click on the link that says "X number of listings were updated in the past week." Why? I have a theory about people who take the time to fill out the surveys Writer's Market sends them asking for updates to their information: Editors fill them out when they are interested in finding new freelancers. When they're not interested, they throw the update form in the trash. So the new listings are a great resource for finding new editors and publications that are good markets. At the speed editors are changing jobs these days, this is a great place to browse for inspiration on new places to query, and to make sure you've got current information about a market.

4. Build your market list. No more scribbling down contacts on a sheet of paper, or copy and pasting contact info into a Word doc -- on WritersMarket.com you can create your own "My Markets" database and store information on any markets you find interesting. Also no more scratching your head trying to recall that market you saw three months ago that's a fit for a great story idea you just got.

4. Get the free marketing newsletter.As a perk of membership you can get a free newsletter with tips on how to market your writing. Nice!

5. Check the news. Writer's Market's Debbie Ridpath Ohi assembles a great compendium of breaking news that affects writers -- news of bankrupt publishers, new magazine launches, and editor changes. For instance, glancing at my newscatcher on my WritersMarket.com dashboard right now, I see that AOL has launched a food site with former Gourmet magazine editors, and that Editor & Publisher has gotten a new owner and will resume publication. These are great leads for places to send pitches or resumes that put you ahead of the pack, before these markets send out want ads.

6. Dig the community. WritersMarket.com has its own writers' community, with subgroups for many genres. If you're looking for a niche affinity group within writing, this could be a great place to connect.

Whatever way you get and use the Writer's Market -- the main thing is to use it! Put it on your marketing plan and make a date with yourself to check it regularly. It can be a powerful tool for increasing your writing earnings in 2010.
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Wednesday, January 20, 2010

Reader Appreciation

By Kat Foust


We writers have a group of people we need to be thankful for. Those are our readers. They not only give us reason to continue writing, but they may even inspire us to write about certain topics or to improve our writing. We should never neglect to appreciate and thank them.

One author in particular springs to mind on this topic--Stephen King.

Some of the attraction to King's writing is not just the stories themselves. He writes in such a way that the reader can actually relate to and bond with the characters. He also shows his appreciation by writing notes to his readers, a collective group he refers to as "Constant Reader". His ability to keep himself on the same level as his readers and to show appreciation is in line with the true spirit of writing.

Keep in mind that we do not write for ourselves alone. The things we write often impact the lives of others. Besides, you never know when you make pick up a new client by responding to comments or offering thanks to your readers. It's happened to me more than once.
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Tuesday, January 19, 2010

Increase Your Chance of Winning a Writing Contest

By Alyssa Ast

Before we begin today's post, the WM Freelance Connection would like to thank the participants of this months contest. The top three winners are as follows:

1st place- Janel Van Beek
2nd place- Tracy Nelson
3rd place- Lindsay Woolman

To view the winning entries, visit the WM Freelance Connection Group. Check with us on January 26th for a guest post from Janel Van Beek!


Learn How to Increase Your Chance of Winning a Writing Contest

Keeping in spirit with the announcement of this month's contest winners, I thought it's only appropriate we discuss writing contests. Depending on the size of a writing contest, your odds of winning a contest can be slim. But, did you know there are certain things you can do to increase your chances of winning a writing contest?

In our previous post, Spotting the Red Flags of Writing Contest Scams, we discussed how to protect yourself and your work from loathsome writing contests. We also discussed how to find legitimate contests to enter. This is vital information for anyone participating in a writing contest. You don't want to find yourself a victim of a shameful contest.

Once you find a legitimate contest, how can you increase your chance of placing and even winning that writing contest? There are a few basic things you can do to help ensure success in writing contests.

Pick the Right Contest
It may seem like common knowledge, but picking a contest that's the right fit for you is very important. Research the contest and the site prior to entering to promote your chance of winning. This is very important to do because if you choose a contest that's not right for you, you may struggle with your entry and fail to place within the contest. You can help decide if a contest is right for you by researching it in forums or finding comments from others that have previously participated in the contest.

Read the Rules
Make sure you read the rules and guidelines very carefully. A once over will not do. Read and re-read the rules and guidelines to gain a firm understanding of the contest. Make sure you fully understand the rules and guidelines prior to entering. If you must, take notes to ensure you follow the rules completely. If you don't fully understand and follow the rules and guidelines exactly as they are written, your chance of winning decreases. Pay special attention to word count, topics, and any other important information. If you don't fully understand, feel free to contact the editor, publication, or company holding the writing contest.

Submit Your Best Work
It may seem pretty self explanatory but submit your best possible work. Only submit error free submissions. Make sure your entry and submission form are clear and concise. This includes being well organized. To ensure you're turning in the best work possible, have at least 3 people read your entry. Sometimes we can become blind to our work when we focus on it for too long. To make sure this doesn't happen to you, it's very important to have others read your submission prior to entering.

Here is an interesting tip for you. Did you know entering writing contests can often be used as a tax deduction? Entry fees can be listed as a business expense and be written off when you do your taxes. However, cash prizes aren't considered income. You must file cash prizes as "other income."

Finding Contests
It can be very difficult to find legitimate contests. Below are a list of websites that often have writing contests. The WM Freelance Connection is not vouching for any of these contests, although many are considered to be reputable sources. Always do your research prior to entering.

Writers Digest
Poe War
Writing World
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Monday, January 18, 2010

Let's Talk About Press Passes

By Angela Atkinson

A press pass (AKA journalist pass or press card) is issued to writers, journalists and photographers who are attempting to cover shows, concerts, political events and other limited access occasions. A press pass grants special permissions and access to the holder, and some even have recognized legal status. Depending on the type of issuing agency, different authorizations are afforded.

Debunking the Myth

Often, people mistakenly believe that a press-pass gives one free access to every aspect of the event--and in some cases, people believe that there is some mysterious "all-access" pass which offers journalists the inside track to any and every newsworthy event.

In reality, the standard press pass generally gives one privileges for the single event (or series of events) for which it's been granted. And the mysterious "all-access" pass? Well, that just doesn't exist. But, the persistent myth could be referring to a press ID, which is usually issued by a reporter's employer (or a freelancer's client) and is used simply to identify one's self as a member of the press. Press IDs can be useful, but don't generally grant one any special access or privileges.

Getting a Press Pass

So, you're covering a local concert or show, political event or other event and you need a press pass. How do you go about obtaining one? The process may be simpler than you'd expect.

Find out who to contact. You may need to reach out to a PR firm, record company, radio station or other type of organization.

Check the website for information on requirements for obtaining a press pass--only call if media information isn't available on the website. Contact the event's organizers at least one month in advance. Send a written request (as required by the organization) asking for the necessary press credentials, and be sure it's on letterhead from the media source in which you plan to publish your coverage. If you're a freelancer, an editor or other employee of the publication can do this on your behalf.

In your written request, be sure to give a detailed description of the type of access you'll require, including any one-on-one interview requests. Writers are typically given access to press areas, as well as free admittance to the event. If the event has limited press access, be sure to give an idea of the amount of readers your publication typically reaches, as organizers will issue passes based on the largest readerships.

Once your request for a press pass has been approved, you'll receive it through Fed-Ex a day or two in advance, or you may be required to pick it up the day of the event.

A Word of Warning

Remember that you'll need to provide copies of anything you publish about the event to the firm that handled media relations for the event. If you choose not to provide a copy of your coverage, you risk being sent a bill for your ticket--or worse, you can be blacklisted--meaning that the organization (and other media relations groups) may refuse to issue you press passes in the future.
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Sunday, January 17, 2010

Writing Opportunity: Plum Magazine

By Kerrie McLoughlin

With an annual readership of 450,000, Plum Magazine presents information on preconception, prenatal medical care, nutrition and fitness as well as beauty, fashion, decorating and travel. It also covers newborn health with articles on baby wellness, nursery necessities, postpartum care and more.

Plum is 90% freelance written. Sample copy for $7.95. Essays, how-to 300-2500 words. Plum magazine is a maternity magazine for women 35 and older; it is a patient education tool meant to be an adjunct to obstetrics care. When submitting a pitch or query to Plum, follow the guidelines below.

Freelance articles, ranging from 550 to 2,500 words, are accepted. We are also in the market for first-person stories from 35+ moms. Please query with a one-page letter. State the article idea clearly and succinctly. Include clips of previously published work. Tell us why you are uniquely suited to write the story. Please use only experts that are the top of their fields. NO ASSOCIATE OR ASSISTANT PROFESSORS, only full professors and chairs of department are acceptable. Please contact the professional society or association for the subject about which you are writing and get the “definitive word.” All research gathered or used in writing your article should be sent when you deliver your article. Documents should be highlighted to show relevant information. Please keep copies of this information to the extent possible.

Research materials:
Manuscript fully annotated with sources.
Your contact information, phone, fax, email.
Source list including phone numbers, and email addresses for every source.
A copy of your notes
Studies and reports.
Articles from other publications. NO SECONDARY SOURCES. The only articles that we can use for backup come from peer-reviewed journals such as the Journal of the American Medical Association.
Books. Please include copies, page numbers and publishing information for all books.
Web pages and other Internet material. Only material from official websites, such as acog.org, is allowable. Please submit hard copies.

mjhorton@plummagazine.com

Approximate pay: 75 cents - $1 per word

*the above was taken from the Bonus section of my e-book, Get Published in Regional Parenting Magazines
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Saturday, January 16, 2010

Thoughts on Blog Writing from a Writer Trying to Wrap Her Brain Around the Zillions of Blogs Out There

By Pam Houghton

I've been slow to warm to the world of blogs. I have a hard enough time staying on top of newspapers and magazines I subscribe to.

But in the past few months I've been inundated with Google Alerts filled with all types of blogs: work-from-home blogs, working-mom blogs, stay-home-mom blogs, blogs that promote flexible work options, blogs that introduce new products and services, and writers' blogs. I've even managed to read a few entries in The Huffington Post. (That's a blog, right?)

So I'm getting a feel for what makes me want to read a blog. Blog entries that ramble, or don't have anything new to add aren't particularly enticing. It's easy to click off the screen if you aren't quickly interested in what the writer has to say.

Here are my thoughts so far.

1. I'm more likely to keep reading if the blog is fun to read, engaging and the writer doesn't take him or herself too seriously.

2. I'm also likely to stay with a blog post with a different point-of-view as long as it's not strident. When blog posts go too far to the left or right without acknowledging validity anywhere else on the spectrum, I'm outta there. I like reading opinions different from mine as long as they are intelligently and respectfully presented. On the other hand, some readers love strident blogs.

3. Quantity does not equal quality. Though not perfect, I usually dink around with my work (edit, revise, improve) before I'm satisfied with it. But some blog posts sound like first drafts. Writers may feel pressure to blog daily, proving they can write a lot, but they need to take time to think about what they're writing. And posts should be focused (unless you're a naturally rambling, charming sort of writer) so people will want to read it.

4. Conversely, if you tend to over-think, blogging forces you to commit words to the paper...er...blog without fretting over every word. Once you know you can write with less self-consciousness, and more speed, longer pieces such as essays, short stories or book chapters may become easier to write.

5. Blogs piss people off! Even the most benign posts. I'm shocked at some of the nasty comments readers leave behind. Shocked, I tell you! Is this the digital version of somebody having a bad day?

6. There are a lot of blogs.

7. Not all blogs are compelling to read. (That's kind of like #3, isn't it? Nothing like a little repetition to make your point.)

8. If I know somebody, I'll read their blog.

What draws you to a blog? Do you think the writing standard for blogs is different from other types of writing? If you blog, has it changed the way you write? Please add your comments below - we want to hear from you!

Speaking of blogs, you can subscribe to this one - just look to your left and add your e-mail to the subscription box. Thanks.
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Friday, January 15, 2010

Tips For Writing Emails

By Rebecca Sebek

Electronic communication can be tricky. Writing emails sounds simple, but many people lack email writing skills. It's an art form they just don't understand. By following a few tips and tricks, your readers will enjoy receiving your emails.

Writing emails that are arrogant, cocky, and rude can damage your reputation. Professionalism is always best. And, keep emails straight forward and to the point. There's no reason to send a two page email. Even newsletters are one page! Keep emails short and to the point.

Most people lack a certain je ne sais quoi when it comes to email writing. They make numerous spelling and grammatical errors which can make you feel like an English teacher grading a student's assignment. Check your spelling and grammar before you send an email. Typos happen -- keep them to a minimum.

Tips for Writing Emails
  1. Know your audience. Who are the people reading your email? Professionals? Techies? Academics? Family and Friends? Potential Clients? Bosses? Co-Workers? It's important to know your audience. You don't want to begin an email with "What Up" unless you are communicating with your family and friends. However, they may not appreciate a slang salutation. Be polite and professional at all times.
  2. Avoid using acronyms. You may be "tech savvy" and understand the latest business and technology jargon, but your audience may not. If you're writing an article for "beginner computer users," chances are they will not know or understand what SEO (search engine optimization) means. It's best to stick to "layman's" terms to get your point across and spell out terminology that you use.
  3. Watch your tone. You may think your email is short and to the point, but your reader(s) may interpret it as unprofessional or nasty. Before you send an email, read it out loud. How does it sound? How are you coming across in your email? Make sure your email is courteous. You cannot control how others will react when they read your emails, but you can make sure the tone is professional.
  4. DO NOT TYPE IN ALL CAPS! There's nothing wrong with putting a word in capital letters to get a point across, but an entire email full of CAPITAL LETTERS is just rude. Typing an email in capital letters has negative tone to it -- don't do it.
  5. Be respectful. Don't bad mouth someone when you send an email. That's negative karma going out into the universe that will come back to you one way or another!
  6. Is it necessary to respond to every email you receive? Let's say you're the manager of writers on a website. A writer sends an email withdrawing her request to write for the website. Is it necessary to send an "off-the-cuff" response to the writer via email? The answer is no! This is highly unprofessional. If you'd like to respond a simple, "thanks for letting me know and we hope to hear from you in the future" is the proper response. Remember, word-of-mouth is still a viable means of marketing and advertising, especially with all of the social media websites on the internet. You don't want someone Tweeting or posting something on Facebook about your unprofessional response.
Writing emails can be an emotional experience. If you must send an email to a co-worker, boss, family, friend, or others whom you tolerate, wait a day or two before you send it. Gather your thoughts and write a brief and concise email. Leave your feelings out of emails, especially if you're responding to an email that comes across as negative. You may choose to ignore the email because it's not worth your time to respond to it.

The next time you find yourself writing emails, read them before you press Send. When you send emails to business associates, potential clients, bosses, or co-workers, make sure they're clear, concise, professional, and error free. When you send emails to family and friends, you can be more relaxed, but be respectful. Emails are a form of electronic communication that is not going away anytime soon. Embrace it and construct well written emails!
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Thursday, January 14, 2010

Writers to Watch: Nathan Hangen

By Carol Tice

If you feel like you're too busy to build your writing career, consider the life of Nathan Hangen. He started his social-media consulting business and wrote the social-media training course Twitter Rockstar, while deployed in Afghanistan and serving in the armed forces. That grabbed him a high profile in the social-media world, and nearly 7,000 Twitter followers.

Now back in the states, he's teamed up with Mike Cliffe Jones of the blog Mike's Life to write Beyond Blogging. The ebook, which came out end of December, chronicles many of the hottest blogging success stories out there. Beyond Blogging details how each writer leveraged their blog to greater success -- in many cases, a book deal of their own. Profiles include Wine Library TV sensation Gary Vaynerchuk, whose blog led to his book deal for Crush It! If you want to peek over the shoulder of many of the greats in blogging today and learn how they are building lucrative writing careers from their work, Beyond Blogging pulls those stories into one handy compendium.

Oh, and while he was writing the book, Hangen continues to serve in the military stateside, and in his free time he trains for triathlons. No, I'm not kidding. And he's married with two young kids and one more on the way.

I was very interested to talk to Nathan and find out how he fits it all in, and how Beyond Blogging came about.

WM: How did you get started blogging?

Nathan Hangan: I'd had several blogs as a triathlete -- I was blogging about running. I tried a bunch of different blogs -- had about a dozen at the time. It was tough to find a blogging "voice," as they call it. I wasn't getting a lot of traffic that stuck around, and I didn't know why. I realized you've got to stick to your niche, and even within that niche, you've got to pigeonhole yourself. It's taken a year to develop my voice and what I feel comfortable sharing. In general, it's about being informative and helpful. I do well writing stuff that helps people, trying to be there to answer their questions.

WM: How much of your income comes from writing now?

Nathan Hangan: About 70% of my revenue comes from social-media consulting, and 20% is digital information products and ghostwriting.

WM: How do you use your own blog?

Nathan Hangan: It's more of a platform to brand me as a consultant, author and entrepreneur.

WM: I noticed that Beyond Blogging sells for $47, a reasonably steep price in the world of ebooks. How did you decide on that price?

Nathan Hangan: We dealt with some criticism on that, but I've paid more than that -- I've paid $100 for one ebook. We defend it by saying by the time you divide it in half for an affiliate and pay production costs, otherwise what you have left is not a lot. We spent five months developing it. We believe the value's there. We sold about 350 copies of it (as of 1/6).

WM: How did you promote the book?

Nathan Hangan: Before launch we promoted it to our list, which is 2,000. We've been guest posting and keeping up our social media strategies.

WM: What's the next step for the book?

Nathan Hangan: We're talking with an agent about turning it into an actual book. A lot of people said they were interested but preferred to buy it as a print book.

WM: Tell us about how you organize your time for writing, and how you squeezed in time for the book.

Nathan Hangan: I met almost all the profile subjects at BlogWorld in Las Vegas and talked to them. As a blogger, meeting face-to-face is one of the biggest things that's helped me -- shaking hands, having a beer, makes a big difference.

As far as my normal schedule, I'm still in the Army -- I get out in July. I get up around 5:30 and work out, go to work at 6:30 and get home about 4. Then I do the family thing. I blog in the late hours at night, and usually sleep 12:30-5:30 on average. I have a hard time taking the foot off the gas. I want to get everything on my task list done today...and I've had to learn to temper that a little and be reasonable.

WM: Who did you most enjoy talking to for the book?

Nathan Hangan: Chris Guillebeau. He was a mentor to me as I grew up in the blogging world. The fact that he's traveled to 150 countries, he's always on a plane, and still growing a business...inspires me. Then Darren Rowse, the founder of ProBlogger -- he's a marketer and not afraid of it. We call him The Man Behind the Curtain in the book. He has a lot of projects going on, but he's not always the person out in front with them -- he's the puppeteer, so to speak.

WM: Have any final advice for writers?

Nathan Hangan: Don't undervalue your expertise. What comes naturally to you may not come so easily to others. A lot of people have a hard time valuing what they do and charging people for it.
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Wednesday, January 13, 2010

Dialect Writing

by Kat Foust

Whether you're writing a short story, an article or a technical paper, it's important to know what dialect of writing to use. You can't just assume that the same style of writing can be used for everything you write. For instance, on my personal blog I use a very laid back dialect of English and even include some of the shortened Internet versions of words that I would not normally use in one of my articles. For instance, you will never see one of my medical articles including terms like "lol" or even street slang. If it was included in those kinds of articles, you can bet that I wouldn't be writing them for long.

The type of writing you do needs to correspond with the audience as well as the topic. You aren't going to use formal English in a short story that is based on the conversations of preschool children any more than you would use street slang in a technical journal. Another thing to remember about language styles is that the use of language you choose can help put you in the mood for the particular tone of writing you're doing. Below are a couple of good tips to use as you choose your style of language to use in your writing.
~Consider your audience. If you're writing something like a "How to" article, you want this to be understood by any audience. The words should be easily understood by any person with an average education.
~Consider your characters. The language of your characters helps to define who they are. Make sure it corresponds to the character.
~Consider your own style. Writers become known for their writing style and that includes use of language. Imagine reading a Stephen King novel that was written in proper English with no slang. We would scarcely recognize it as a Stephen King work.
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Tuesday, January 12, 2010

Writer Websites: Why You Need One and How to Get Started

By Angela Atkinson

Do new or unpublished writers really need their own websites? I have been asked this question more times than I can count, generally by those just getting into the business. Nearly every time, my answer is the same: YES. Yes you do.

And then, the same inevitable questions arise. Why do I need a website when I haven't been published yet? What if I can't afford to pay for a site or hosting? Can't I just use my author profile on _______ (insert low or no-pay content site name here) instead? What do I even put on a website when I haven't been published (or when I've just been published once or twice)?

Let's tackle this, shall we?

Why do I need an author website?

First, you need a "one-stop-shop" to which you can direct editors or potential clients. An author site gives you the opportunity to provide samples of (or links to) your work, an extended bio, contact information and more. It tells your potential clients and/or editors that you mean business--that you're committed to your craft.

And, once the ball gets rolling on your career, an author site is a great place to list testimonials, awards, publishing credits and more--all of which, of course, work to your benefit when a client or editor checks you out.

Don't forget competition--most working writers these days have their own author sites. You want to be a working writer, so do what working writers do--get a website. When in Rome, and all that.

What if I can't afford to pay for a domain name or hosting services?

You've got a couple of options here. For a traditional website, Webs.com has a really great free service. They offer a wide variety of customizable templates, which can handle multiple pages and even a blog. And, if you decide to stick it out, you can always upgrade and drop the .webs part of the name--and maintain functionality on existing links out there in the Internet land.

Another option is to use Google's Blogger service. Free hosting, free templates (admittedly, they're less flexible)--but if you want to buy a domain name, it's a flat fee of ten bucks a year. Hosting is still free. Sweet deal, if you ask me.


Can't I just use my author profile on _______ (insert low or no-pay content site name here) instead?

I'm not going to sugar coat it for you, folks. You could absolutely use the author profile on a low or no-pay site. But here's the thing--if you direct potential clients to such a site, you'll appear to be an amateur.

I know what you're thinking: But, what if I AM an amateur?

Here's what I think. Everyone's gotta start somewhere--and if you really want to do this whole writing for publication thing, jump in with both feet. Fake it till ya make it, my friends. If you want to be taken seriously as a professional writer, you have to act like one--and part of that involves setting up an author website.

But what do I put on an author website?

Like I mentioned earlier, an author site is a place to showcase your work. You can include whatever you like, of course, but here are some ideas to get you started.
  • An extended bio--A narrative about you, your career and (touching on) other parts of your life, as appropriate. And don't forget, always write your bio in the third person. Check out my post on beefing up your author bio for more ideas to get you started.
  • An author photo--Ideally, a head shot in which you can see your face clearly. Keep it low-key--no drunken party pics. Check out Alyssa's post on author bio pics for more specifics on how to choose your author photo.
  • Samples of your work--If you haven't yet been published, include a couple of samples (or a few paragraphs from each.) If you have, include titles and/or links (as appropriate.)
  • Contact information--In her article 5 Things I Hate About Your Website, Carol Tice advises skipping the contact form and including a direct email address or link instead. If you're married to the form idea, just include your email address as well. And, if you're worried about spiders or bots picking up your email address, just type it out like this: yourname at website dot com.
  • Testimonials--As I mentioned above, testimonials are a great draw for potential clients. A testimonial is basically a few sentences or a paragraph in which a client or other business associate says (hopefully) good things about you and your work. Not sure how to get testimonials? Check out my post on how to get testimonials and why you need them.
  • Services you offer--A list, detailed enough to be clear, that explains what you can offer your clients. Not sure where to start? Check out mine.
  • A Blog--Some people will tell you this isn't necessary. And maybe it's not--but personally, I think it's almost required--especially for new or unpublished writers. This gives you another way to showcase your talents. Many writers use their author site blogs to  write about...well, writing. Others write posts that are in line with their chosen niche. Still, you can write about whatever you choose--but I advise that you keep it professional. 
A Final Word of Advice

I don't care how new you are to the whole writing thing--proofread your author site. Honestly, as an editor, if I look at your site and see typo after typo, misused punctuation or screwed up grammar, I'm not staying long. Clients are the same. I mean, think about it. Would you hire a housekeeper if you knew she had a pigsty of a home? I think not, my friends, I think not.

Remember that your author site represents you and your work. It is, essentially, your home on the web. So make sure you keep it "company clean", and guess what?  You'll find yourself one step closer to ultimate career success.

Do you have an author website? If so, please share your link in the comments section!
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Monday, January 11, 2010

Writing Opportunity: CertCities.com

By Angela Atkinson

Are you an IT buff? If so, today's writing opportunity* may be a perfect fit for you!

CertCities.com is accepting a variety of types of submissions. CertCities.com is a magazine for IT professionals who are certified or who are working toward it.

Writer's guidelines reprinted from the website below:

CertCities.com (http://certcities.com), from 101communications LLC, is an online magazine geared towards the needs of IT professionals who are certified or are seeking certification.
This is a general guide for CertCities writers, and may be modified on a case-by-case basis.
Types of Editorial
CertCities offers readers several types of original editorial, both certification and non-certification related. Those sections that are freelance written include:
#
    Book/Study Material Reviews: 400-600 word review of a technology book, CD training guide, or combination thereof.
#
    Tips Articles: 1,000- to 1500-word article containing tips for passing a specific test or accomplishing a specific task: e.g., "Top 10 Tips for Passing the XXX Exam" or "10 Tips for Balancing Your Network Traffic."
#
    Exam Spotlight: 1,000- to 1,700-word article giving insight on a particular certification exam.
#
    Features: We are seeking a variety of features, including the following types:
      --     Overview of a certification or certification area (e.g., Internet certs, security certs).
      --     Trend articles on happenings in the certification world.
      --     1st-person story on how one conquered a particular technical problem.
      --     High-level how-to technology articles instructing users on how to complete a specific task or implement a particular technology.
      --     Profiles of people of interest to the certification/IT community.
      --     Career pieces specific to IT professionals.
      --     And more.
Note: Specific writers guidelines are available for the Reviews, Tips and Exam Spotlight sections. Please e-mail editor@certcities.com to request one or more.
Authors
We seek authors who have an understanding of technology/certification, who often (although not always) are IT professionals themselves and hold one or more certifications.
Submissions

While we do consider unsolicited manuscripts for publication, it is recommended that authors first submit a query (article idea) via e-mail. Include an outline, when possible. An editor will respond to your query and, if we are interested in your idea, will assist you in crafting the completed manuscript. Note that all manuscripts are submitted on a speculation basis, and all assignments made by an editor are also on speculation basis. Payment is made upon publication. We reserve the right to return for edit or reject any story that we deem, in our sole discretion, unacceptable for publication, as well as the right to edit any article as we see fit.

All articles must be submitted in electronic format. Send an e-mail with a Word or text file attachment to editor@certcities.com.
Copyright
Manuscripts are considered for publication with the understanding that they represent original material and are offered exclusively to CertCities.com/101communications LLC. 101communications buys all rights on an exclusive basis; including the right to use your article, name, image and biographical data in advertising and promotion. You must sign a 101communication's author contract before your first accepted article can be published.
Editorial Policy--Vendors
We do not accept vendor-generated articles. Any work authored or commissioned by a vendor or vendor's agent (e.g., PR rep.) will be rejected.
Accuracy
Authors are responsible for checking and verifying the accuracy of the information included in their articles. Product versions, prices and contact information must be verified with the company for any product discussed or reviewed. This can't be over-stressed. Your readers are every bit as technical as you are. Erroneous facts and figures lead to numerous calls to the editors--and reflect poorly on you, the writer. We'll check your facts, but it's your responsibility to check and re-check them as well. For example, if you need to state how many users a system can support, check your figure against the product. Remember, your name will appear over the story.
Writing Style/Tips
      Outline First Unless you're an experienced writer who has worked with us before, an outline of your story may be required. This saves time for both you and us, since you avoid extensive rewrites by targeting the story correctly from the start. A good article begins by telling the reader what you will say--an introduction that "hooks" the reader with the importance of your article. The body of the story then fulfills the promise of the lead. Finally, a short conclusion sums up the important points in your article.
      Short and to the Point Shorter articles are read by more readers. (Don't you tend to "set aside" long pieces for a later time, then never return to them?) We favor features between 1,000 and 2,000 words. Some sections (e.g., reviews) have their own word counts (see above). As for the "get to the point" part: Often, when readers start in an article, they'll read the first few sentences, then ask "So What?" Make sure you answer that question within your lead (1st few sentences/paragraphs) before going on to the main body of the article. More on leads later.
      Use sidebars, charts and diagrams whenever possible. Every feature submitted should come with 1 to 2 sidebars (e.g., 'Best Resources" "Tips for Passing…." "Glossary," etc.) Ask your editor for suggestions. As for graphics, nearly any story can be summed up visually with some sort of art. If you can sketch it, we can make it look polished and professional.
      Write the way you speak. As with similar publications, our style is informal. Write in a friendly, familiar, energetic style, as if you're explaining things to a coworker or friend. Use short sentences and commonly understood words. On the other hand, don't be too casual. Slang is OK for emphasis, but sloppy writing is difficult to follow. If you aren't sure about style, read the story aloud to see if it sounds like something you'd say. If it is, you're probably on the right track. Also, realize that personality counts. Unless you're writing news, a first-person tone, opinion and humor are always welcomed
      Use active verbs. Avoid passive statements and impersonal pronouns. It's better to say "you" than "they" because it involves the reader, and avoid saying "we" when you really mean "I." For example, "I finally got the software installed and running at 2 a.m." is more interesting than "It took until 2 a.m. to install the software."
      Make your article easy to read. Help your reader through the story by using subheads that follow your outline; use more paragraphs and make them shorter; use bullets and numbered lists when possible; keep text units well organized.
      Make your writing interesting. No matter what your topic, there is a dull way to present it and an interesting way. Active verbs and tone are important (see above), but so is the lead. The lead is where you'll draw people into the story, making it crucial to attracting and keeping a reader's attention. Following are some tried and true lead types:
#      
    A startling fact: Start with a fact like "70 percent of all dollars spent on client-server migrations go to personnel" or "By 1996 every PC sold in the US will have a CD-ROM drive as standard equipment", etc.
#      
    An intriguing question: Start with a question to grab the reader like "Can structured exams really test programming skill?".
#      
    A common myth: Try an introduction like "BASIC is considered to be a weak programming language: True or False?", etc.
#      
    An interesting anecdote: Start with a personal story such as "After six hours of support line calls and 18 hours of non-stop trial and error, we finally got the system installed..."
#      
    New information: Readers always want to learn of new programs, products, statistics, etc. Any time you can provide new information as a starting point, you'll have the reader's attention.
#      
    Testimonials: If you can get a quote from a well-known industry executive, CIO, or respected technical professional, your writing can support the testimonial and have much greater impact.
Payment
We do have a set pay scale, ranging from $75 (reviews) to $200 to $300 (in-depth features). Contact your editor for specific payment information for the type of editorial you are interested in writing.

Thank you for your interest in writing for CertCities.com. Please contact me with any questions.

    Becky Nagel
    Web Editor
    CertCities.com
    16271 Laguna Canyon Blvd.
    Irvine, CA 92618
    949-788-7057
    949-465-1369 (fax)
    bnagel@101com.com

*Not the gig you're looking for? Check out other WM writing opportunities!
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Sunday, January 10, 2010

Writing Opportunity: The Village Family

By Kerrie McLoughlin

The Village Family is a bi-monthly magazine located in North Dakota with a circulation of 25,000. Their articles range from pieces about pregnancy and babies to teens to aging.

If you have an idea for an article, submit a written outline of the idea to the editor. Please do not call with editorial suggestions. If they decide to use your submission, they will contact you. Article length for regular articles is approximately 1500 words, feature article length is approximately 2500 words. They often add quotes from local resources to articles written outside their distribution area. They reserve the right to edit articles; however, they show a final draft of the article to the writer. Please submit a short writer bio with your article.

They pay freelance writers $.07 per word. Their reprint fee is between $30 and $50, depending on length of article.

Submit articles and/or written outlines to: magazine@thevillagefamily.org
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Bonus Post: Google Alerts Amendment

By Kerrie McLoughlin

I recently wrote about how great Google Alerts is for checking to see not only what people are saying about you and your work, but also to find out if your work is being "accidentally" used without payment. I would like to amend my review of Google Alerts from, say, a 10-star tool to a 5-star tool. Here's why:

1. I went to the Sitemeter (another cool, free tool if you have a blog or other web site) for my author web site. I saw that someone from a certain city had visited my site. So I went to the corresponding Regional Parenting Magazine's web site and saw one of my article title's on their home page. The problem is that I don't have access to a paper copy of this magazine, and only the TITLE of my piece is on their site, not my name. I've emailed and called the publication, but have not heard back yet. The problem here is that I didn't put into Google Alerts the title of EVERY piece I've ever written, but I will now!

2. Some publications only scan in each page of their current issue, and Google Alerts will not pick up your name that way. I have a publication who routinely sends me checks when I never knew I was going to be published. Thank goodness they are honest or I'd have to spend time checking their web site every single month.

3. Some publications never put their table of contents online at all, so unless you have a friend picking up a copy of every RPM in American (around 150), your work is likely to be stolen at some point if you send work to them.

4. Some RPMs use a program where you can see their entire issue online. The problem with some of these programs is that Google Alerts can't pick up words from them.

Readers, I need YOUR help. Since I don't have a personal assistant and can't go to the web sites of over 150 RPMs every month, can you think of a better way for me to ensure my work isn't being used without payment (some may call that stealing!!!). The best idea gets a free copy of my e-book, Get Published in Regional Parenting Magazines.

Thanks in advance!
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Saturday, January 9, 2010

Writers to Watch: Norman Prady

By Pam Houghton

I met Norman Prady when I attended a creative non-fiction class he taught several years ago through a local community ed program. After we completed our first session, Norm, a retired advertising guru, went rogue, and invited us (five writers) into his home for weekly writing meetings.

Renamed The Oxford Writers, the group currently meets in six-week increments, three times a year. Norm shares his wisdom about adverbs (they aren’t your friends) and clichés (a tool for lazy writers) while serving pizza and Greek salad delivered by Two Guys from Italy.

Oh yeah, his son, Bill, writes and produces The Big Bang Theory on CBS.

Norm published his first novel, Isabella, in 2009.

Pam: Tell us about your writing background and experience. When did you start writing? What have you written?

Norm: I recall getting a stone tablet and chisel for my fourth birthday. But I've always said I actually became a writer at age nine when my father brought home a used Underwood typewriter. I was fascinated by the process of transferring my thoughts to paper. Still am. What have I written? Thousands of newspapers and magazine stories during my continuing work in journalism; thousands of letters, birthday wishes to friends, shopping lists, notes to the UPS driver, and amendments to divorce agreements. Never wrote much fiction until a couple of years ago. Had the flu, couldn't get out, said, "Why not write a novel." Since then, have written three more, two collections of stories, a children's book, and more notes to the UPS driver.

Pam: You always talk about the writer's need to "stand naked on a street corner" in his or her writing. Talk about that.

Norm: I think there are two kinds of writers: flies and frogs. Flies walk on the surface of the pond, barely getting their feet wet, never immersing themselves into the work they're doing - or think they're doing. Frogs first sit on the shore and observe the pond, then dive in, swim about, probe the entire area, and are then able to write with meaning, with understanding, with conviction. To be a frog, the writer cannot fear ridicule about his diving style or how funny he might look when wet. He has to be willing to expose himself, literally and emotionally. Some writers are reluctant to let others knows what they know: the dirty words, the dark desires any of us might have, and the truth of their being. Not that writing has to be about bad things: it has to be honest, whatever the subject. Frogs are honest. Flies are not.

Pam: Talk about cliches.

Norm: "Think outside the box," "On the tip of my tongue," "There's no free lunch," "The grass is always greener," etc. Familiar phrases, many of which had their starts as fresh thoughts in original works. But now they're not fresh, and now they lack originality. The writer owes his work the effort to find a new way to talk about thinking outside the box. If he can't, he's not writing: he's copying.

Pam: You always say adverbs aren't the writer's friends. Why not?

Norm: "He fell into a deep hole" is meaningless. How deep is deep? The reader wants information. "He fell into a hole that could hide a telephone pole" tells the reader how deep deep is. What can the reader know from "ran fast," "ate hurriedly," "sobbed uncontrollably," and the like? Lazy writers use modifiers instead of putting effort into painting word pictures the reader can use.

Pam: Young person graduates from college and wants to write, but needs food, clothing and shelter? What would you tell young person?

Norm: Fundamental needs should not impede writing. Writing is emotional breathing and it goes on whether the writer is hungry or not. Deal with practicalities as best as possible and spend every minute possible writing. Writing isn't something done when everything else is in order: it's what a writer does because he's a writer.

Pam: How did it feel when your book, Isabella, came out last year?

Norm: Arrogantly, I felt that the world had finally caught up with me. Gratefully, I was excited.

Pam: How proud are you of your son, Bill Prady, writer/producer of The Big Bang Theory (winner of the People's Choice Award for favorite television comedy series)?

Norm: I often think back to his early years and watching the development of his talent. As a kid, he looked forward to staying home with a bad cold so he could read the next volume of the encyclopedia. He’s a loving son and I get great pleasure seeing his success.

Pam (batting eyelashes): Name your favorite writing group member.

Norm: I can't say right now. Your check hasn't cleared yet.

Pam: Oh, well...I guess we can still plug your book. But can you please provide a quick disclaimer? It is a bit naughty.

Norm: Naughty? What's naughty about Isabella? Just a simple story about a country girl who marries for money, hates her choice, divorces, joins a married couple as an additional wife and ambidextrous lover, and then gets involved in a murder. Which is the naughty part?

Isabella can be purchased through Amazon.com.
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Friday, January 8, 2010

Networking is an Art Form

By Rebecca Sebek

Networking is an art form because it's a system for developing and maintaining connections with various people who can help you and your career. Paid freelance writers could benefit from networking. The more people who hear your name increases your chances of finding paying writing opportunities. You never know who you'll meet at a networking event.

Networking is an art form for the following reasons:

1. Meet people who can help you develop and further your career.
2. Collect and update contact info such as email addresses, phone numbers, fax numbers, and social media information such as Facebook groups, Facebook IDs, Twitter IDs, LinkedIn IDs, and other social media information.
3. You can keep in regular contact with people you meet.
4. Helping others.
5. Saying "thanks" when people help you.
6. You can develop your public speaking skills.

Paid freelance writers can find networking groups on Meetup.com, Yahoo! Groups, Google Groups, or within your own company. Try out a few groups and choose the ones that work for you. Remember that networking takes commitment. Make sure you show up at events when you say you will and contribute as much as you can.

Networking has the following benefits:

1. Find career opportunities within your company.
2. Career opportunities within other companies.
3. You are kept abreast of industry trends.
4. It's a great source of technical expertise.
5. You'll learn about developments within your own company.
6. If you're looking to partner with someone or do trade, you could find great resources through networking.

Paid freelance writers may need help with problem solving. Perhaps you're unsure of how to write a query letter. Joining a networking group gives you the opportunity to ask for help. Your group may not have an editor, but there could be a person who works for a magazine, newspaper, or some other publication. Ask for the editor's name and if they'd be willing to give you some pointers. You can advance your writing career by connecting with the right people. Obtain fast, accurate answers to your problems from your networking group to advance your career.

Networking is a must for job changers. Perhaps you'd like to become a paid freelance writer, but are unsure of the steps to accomplish your goal. Meeting recruiters or human resource people can help you reach your dream. Of course, connecting with an editor is beneficial. They can outline a step-by-step plan for you. In return, you could right a testimonial for them, explaining how your writing career took off!

Paid freelance writers benefit from continuing education. You could use your networking group as a way to increase your knowledge. Some networking groups hold classes on social media, SEO/SEM, public speaking, running your business, and other topics. Keeping in touch with people who are experts in their field is an informal, but rich source of expanding your education.

Most paid freelance writers wouldn't think about networking or feel they do not have the time. You'd be wise to make the time. You can attend one event a week and build up for there. Carry business cards with you and have your 30-second elevator pitch ready because you can network anywhere. You never know who you'll meet while standing in line at Starbucks!
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